But that's the thing: I don't think a majority of White people would have been scared by it if there'd been an avenue for disseminating that education. The problem is that the overfunding of police budgets, in and of itself, is such a convoluted subject that it can't so easily be boiled down into a quick sound-bite. You already know this, of course. But too many White people -- and people in general -- don't.
At any rate, #DefundThePolice was the wrong one. There might have been a better one than #PoliceAccountability, and if somebody has some ideas (retroactively), then I'd love to hear/read about them. It will only strengthen the conversation about funding disparities, going forward. I also don't recall any attempt for the #PoliceAccountability hashtag, specifically, to have been the primary subject of a marketing attempt in the way #DefundThePolice was.
I wrote more about this in the following article of mine from last year: