Is your distribution rate calculated based on what percentage of your published articles get "Chosen For Further Distribution"?
I haven't calculated those stats for myself. But I have been tracking my overally monthly readership stats, using the formula identified by Argumentative Penguin. Here has been the ebb-and-flow of my stats for the past ten months:
November 2021: 50.4%
December 2021: 42.6%
January 2022: 39.4%
February 2022: 46.4%
March 2022: 32.1%
April 2022: 39.1%
May 2022: 41.2%
June 2022: 42.2%
July 2022: 36.4%
August 2022: 35.1%
It makes me utterly depressed, which is why I rarely bother to check my stats for individual articles.